Boeing Turns to Psychology to Design 787
The September issue of Air and Space Magazine has an article about how Boeing designed the interior of the new 787 using psychologists, focus groups, and other user-centered design techniques. They hired renowned marketing expert Clotaire Rapaille to help. Apparently together they did a load of research about how fliers like to see aircraft interiors. And they're not publishing what they learned, either. Usability as trade secret.
1 comment:
I was actually in some focus groups on this project ... they certainly did a lot of work on the design. I'm not allowed to say much else. ;-)
Post a Comment